In the wake of HWKN’s awarding winning WENDY for PS 1, the New York firm has designed a flagship store in SoHo for MenScience, a dermatological-grade skincare and nutritional products company. Taking advantage of the opportunity to physically brand the company and set the tone for future retail locations, HWKN’s interior aesthetic includes a black steel product display set within a locally-sourced, recycled wood plank backdrop.
The new store features a hallway of products between two storefronts of the space, inviting passersby to be enticed by the materiality and modular regularity of the design that seeks to highlight the placement of the products.
“The design is meant to be read from the inside as well as from the outside. It is a perimeter scheme that treats the floor, walls and ceilings with a similar material to create a tunnel of product, a MenScience experience, in the space that spans between two streets,” explained Kushner.
The store also intends to educate potential customers, explained MenScience Founder, Federico Sanchez, “While MenScience products are offered as some of the most prestigious retailers inNew Yorkand around the world, we felt it was really important to create a space where customers could fully immerse themselves in the brand. This is a place where men can come learn about the products, try them first hand and get expert advice on skincare, grooming and nutritional supplements.”
“The store design breaks down the barrier between customer and product and invites people to test and explore the MenScience products,” added Hollwich.
The flagship store is open daily from 11am till 8pm at 329 Lafayette Street.
Mini Munich, Shoe Store Design by Dear Design Studio
Munich, Barcelona’s Brand for fashion footwear and sports reopened its children boutique MINI MUNICH in La Roca Village, Barcelona. After the success of its first children’s shop in this mall, Munich opens a new space dedicated to the smallest in another location with a daring and innovative design. This project, created and designed by Dear Design, is premised on the characteristic...
Mash Studios has worked on Kid Robot retail stores in San Francisco, Los Angeles, Santa Monica, and most recently Miami. As an icon in pop culture, art toys and vinyl, Kid Robot needed something simple and fresh, modern yet understated for a young feel that wouldn’t over clutter their small spaces. In each store, smaller shelves were needed for the toys, as well as storage areas and apparel...
Multidisciplinary designer Geoff Tsui has converted a ‘disadvantaged’ hidden ground-level rental property into a colourful space, where creatives can cross-pollinate imaginations and hatch unique results.
‘The otherwise would-be ordinary space has been given an out-of-the box appeal,’ Tsui says. ‘We used parametric design and hand-on modelling techniques to metaphorically push and pull...
Aesop Store, Melbourne by Kerstin Thompson Architects
Coinciding with its 25th anniversary, cosmetics brand Aesop has launched its new flagship space on Collins Street in Melbourne’s CBD. The fit-out is the result of a collaboration between Aesop’s in-house creative team and Melbourne’s Kerstin Thompson Architects.
Reminiscent of an old-fashioned gentleman’s club, the interior exudes a masculine elegance, complete with...