Ta-Ze Olive Oil Store Design By Burdifilek

Toronto’s latest TA-ZE store, at 120 Adelaide Street West, is only 800 square feet in size, but it is airy and uncluttered. TA-ZE is a chain of retail stores focusing on premium olive oils and related product. Established in 1915 by the Union of Taris Olive and Olive Oil Cooperatives, the brand represents over 28,000 olive producers and is the first of its kind to carry fair-trade products exclusively. Ta-ze means fresh in Turkish, and the company is rooted in the long traditions of olive-oil production. The design emphasizes purity of form and material and complements the product offering beautifully.

The impressive floor to ceiling glass facade showcases products on a simple hanging display system. A welcoming arch of sand-blasted dark solid pine lifts the viewer’s eye toward the illuminated signage, and draws them into the store. The customer steps out of the busy concourse corridor and into an elegant clean space where they are surrounded by beautiful and gracefully merchandised products. Light green walls are subtly layered with an olive branch vinyl deco. On the foreground, matte black powder-coated frames effortlessly float, showcasing the olive-oil, olives and vinegars.

Clear glass cabinets double as storage space and feature wall. The cabinets hold premium olive oil and are located at the back of the store, inviting the customer to explore the entire depth of the space. Two marble countertops serve as a display and a tasting bar, allowing the customer to experience the brand while a sales consultant details the product’s quality and unique characteristics.

The careful design of the store ensures that the product is constantly on display, no matter what feature it is showcased on The customer is free to wander the store while being educated on the uniqueness and pricing of each piece. Product cards displayed in front of each item help navigate the customer as they browse. The use of natural materials such as stone mosaic flooring, wood detailing and solid marble countertops reflect the freshness and authenticity of the products being sold.

Source : Dezeen.com