Nike+ Fuelstation, Nike Retail Design

Nike is a company that’s always trying to stay ahead of the curve, the Oregon based sportswear gurus have set up the first Nike+ Fuelstation in East London’s Boxpark. The store is Nike’s vision of what the future of retail design will look like. The internal creatives at Nike in The Netherlands dreamed up the concept store which is attempting to offer an innovative balance of interactive digital elements along with human interaction.

Nike created Nike+ to be a global hub for athletes to come together and digitally measure their athletic success, be motivated by fellow athletes, and stay updated on the latest and greatest in athletic technology. Nike+ gives users all the tools they need to go out there, and make the most of their activities! These tools are the very essence that the Nike+ Fuelstation is built on.

On two floors, the first ever Nike+ FuelStation features a futuristic interior with digital experiences throughout. Interactive LED walls with floor-to-ceiling motion sensing are designed to encourage customers to move more, and services such as digital mannequins, interactive touch screens or augmented reality tools provide information about the complete product range.

Further features include the Nike+ FuelBand interactive experience (a digital piece of art can be created through body movement), and the NIKEiD Studio on the upper floor where consumers can design and customize their own footwear in a space that’s a fusion of a luxury boutique, a tailor’s workshop and a design library.