MYKITA’s second flagship store is located in the heart of Vienna, on the famous Neuer Markt square and right next to the “Le Bol” café – between Kärtner Strasse, St. Stephen’s cathedral and the Sacher Hotel. The store is a specialist eyewear retailer and stocks all MYKITA sunglasses and prescription frames. The product offer is supplemented by a selection of models from other brands.
The basic idea behind the modestly sized (18m2) store is MYKITA’s original back-lit wall system, which can be integrated with ease into any given space. The display wall running down the left-hand side of the store comprises an assembly of countless steel rods normally used to support heavy-duty shelving.
They are bent at right angles and perforated to allow shelves to be mounted. For our store wall, they were installed side by side to create a continuous light-permeable surface. MYKITA designed special shelves that can be inserted in the wall as desired.
An amorphous L-shaped white monolith serves as the sales counter and is also used as product display. The rear area of the room – separated by a curtain – contains a fully-functional workshop with a refraction section, where customers can have their eyes examined. A series of mirrors increase the room’s apparent size and in addition enable customers to view themselves from a range of angles when trying on glasses. The colour scheme is overwhelmingly light, with the ceiling and rear section offset with a slightly dark tone in order to ensure a warm and inviting feel.
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