January 02, 2009
Heineken The City by Tjep.
Filed Under (Bar & Club Interior Design) by Yossawat
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What do you do when Heineken asks you to design their first shop? Do you place furniture and displays into a given space? Tjep thought it would be rather more appropriate to pour furniture into the six monumental buildings located in the heart of Amsterdam, as if Tjep were filling a cold fresh glass of X-tra cold Heineken. This concept translates into displays that evolve seamlessly from the floors to the walls and ceilings in abstract dynamic wave movements. The idea of coldness is consequently applied through the whole shop design including the lighting which is 100% LED based (the first in Europe). You will also find a three story high fridge (possibly another record) containing all the Heineken bottles from different markets around the world. Alongside the fridge an ice crystal evolves along the wall containing over 600 Heineken bottles.
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The design of Heineken The City claims to be “revolutionary”, full of the latest technical devices, including speaking mirrors, 3D TV screens, an ice wall and interactive pillars. This store is the first in Europe to be 100% LED-lit. Products and services available in Heineken The City are divided into four cornerstones: Refreshing Sounds Studio (music), Fashion, Tickets & Travel (for trips and events) and a Beer Shop (selling beer-related products). Highlights include limited edition sneakers (pictured), special beer bottles from Asia, the opportunity to create self-designed Heineken bottles, or book a fashion tour of Amsterdam. Heineken The City targets Dutch consumer and will be open seven days a week.
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Source : Tjep, Dezeen

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Heineken The City by Tjep « Interior and design’s Blog on January 3rd, 2009 at 10:05 am #

[...] Heineken The City by Tjep Dutch designers Tjep. have created the interior of Heineken The City, a new brand store in Amsterdam, the Netherlands. The store comprises six buildings and includes a clothing shop, beer shop, music recording studio for young musicians and a ticket centre for events and trips organised by Heineken. via..Interior Design Ideas [...]


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