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The brief from Peter Mark CEO Barry Dempsey and Founding Director Mark Keaveney was to deliver a completely new ‘concept salon’ which would push the boundaries of design. The company was founded in 1961, 47 years ago and the Directors are aware of the fact that in the fashion arena you must define yourself by constant innovation.
A new style is born that takes Punk, Japanimation, New Wave, Memphis, Classical Design and a lot of imagination mixed with a 21st century twist. It is refreshing to see Ireland in the lime light creating a new innovative ‘Dublin’ design style.
Entering the salon feels like falling into Alice in Wonderland, where this time she is a ’punk rocker’. It’s real eye candy. Patterns clash and work at the same time. Colours collide that should never go together, and yet somehow work. Shapes and forms that don’t belong with each other are living happily side but side, it’s ingenious. Everywhere you turn is a new experience. It’s as if you are in a new space at every angle you turn.
There is a definite fashion-forward feeling in the space that is so cutting-edge it is not even on the charts yet. It’s your imagination gone wild. You have transported yourself into the centre of style and fashion and you are the show.
Whether you want to admit it or not, it is an amazing design with the highest standards of detail and finishes. There is real sophistication in the project: thing clash and work all at the same time. There an understanding of proportion and balance of color. This is not something that can be easily been achieved and the STYLE CLUB succeeds with flying colors.
Whether you like the design or not, once you walk into the STYLE CLUB you cannot help but put a smile on your face.
Source : Douglas Wallace Architects, Wallpaper
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